Stunt advertising, a subset of experiential advertising, is a disruptive and unconventional strategy that goals to generate most impression and buzz for a model or product by means of extraordinary and infrequently outrageous techniques. Not like conventional advertising strategies that depend on standard channels and messaging, stunt advertising entails creating distinctive, attention-grabbing experiences which are designed to make an enduring impression on shoppers.
The advantages of stunt advertising are quite a few. It could assist manufacturers lower by means of the muddle and attain new audiences, generate earned media and social media buzz, create a robust emotional reference to shoppers, and drive gross sales. Some notable examples of profitable stunt advertising campaigns embrace Crimson Bull’s Stratos leap, T-Cellular’s “Flash Mob” dance, and Burger King’s “Subservient Hen” web site.
